Founded in 2008, Noom is a private company headquartered in New York, New York. The core mission of Noom is to promote weight loss and overall wellness through mindful eating and exercise habits. The subscription-based app focuses on behavior change and mental wellness, offering users tools to track their food intake and exercise routines. Noom's market focus includes individuals seeking sustainable weight loss solutions and healthier lifestyles through a combination of technology and psychology.

Notable affiliated people include co-founders Saeju Jeong and Artem Petakov, with Geoff Cook serving as CEO. Noom has garnered significant attention for its innovative approach to weight loss, emphasizing long-term behavior change rather than quick fixes. The company has achieved widespread recognition and a substantial user base, making a significant impact on the health and wellness industry by helping millions of users achieve their fitness goals through personalized coaching and support.