WayBetter, founded with the mission to inspire life-changing habits through fun and rewarding games, focuses on behavior change by offering a unique blend of achievable goals, social support, and financial incentives. Their suite of products includes games designed to help users lose weight, get healthier, reverse aging, sleep better, exercise more, eat better, get stronger, quit smoking, and boost memory. By gamifying microgoals and leveraging social accountability, WayBetter aims to make sustainable healthy lifestyle changes accessible and enjoyable for a broad market.
Notable affiliates of WayBetter include a diverse group of health and wellness experts who contribute to the development of their programs. The company has garnered attention from various media outlets for its innovative approach to health and wellness. Key achievements include a growing user base of over 21,000 active participants and positive testimonials highlighting significant lifestyle improvements. WayBetter's impact is evident in its ability to create lasting behavioral changes through an engaging and supportive platform.