Northbeam

Easy, automated, self-service incrementality testing.

MMM+ generates business-specific algorithms to forecast revenue, evaluate marketing channel effectiveness, and recommend omnichannel budget allocations.

The new standard for omnichannel intelligence.

Northbeam's guide covers trends in digital advertising and e-commerce and says 2025 is shaping up to be more interesting than 2024.

Part 2 of Northbeam's series covers 2025 marketing trends, including CTV growth, new search methods, nano-influencers, and data privacy insights.

Northbeam presents five reasons its tool suits performance marketing agencies.

Navigate economic uncertainty with data-driven marketing strategies to maximize return on investment, optimize campaigns, and achieve sustainable growth using actionable insights and real-time analytics with Northbeam.

The page describes features and plans for businesses of all sizes.

The company says marketing budgets are often wasted on initiatives and campaigns that do not produce meaningful results, especially in e-commerce.

Northbeam offers multi-touch attribution and media mix modeling powered by machine learning models.

Northbeam introduces **New Clicks + Deterministic Views**, an AI-powered attribution model linking ad views and in-app clicks—across Meta, TikTok, Snap, and other platforms—to measure actual campaign revenue impact. The technology bridges gaps in cross-platform tracking by analyzing deterministic user interactions. This enables advertisers to assess true performance beyond traditional click-based metrics.

Oct 2025HighPostNews article

Northbeam introduces a new attribution model called **New Clicks + Deterministic Views**, which uses AI to track in-app ad interactions across platforms like Meta, TikTok, and Snap. The technology measures actual ad clicks and views to provide advertisers with clearer insights into campaign performance and revenue impact. This approach aims to improve the accuracy of ad effectiveness by linking digital ads directly to measurable outcomes.

Oct 2025MarTech CubeNews article

Northbeam partners with Meta, TikTok, and other platforms to launch a model measuring the business value of video views. The tool integrates cross-platform data to help advertisers assess engagement impact more precisely.

Oct 2025AxiosNews article

Northbeam secures $15 million in Series A funding to advance its machine learning-powered marketing measurement platform. The company serves direct-to-consumer (DTC) and ecommerce brands with data-driven insights. This funding round supports further development of its analytics tools for digital marketers.

Aug 2022The SaaS NewsNews article