Not A Hotel

The collaboration between NOT A HOTEL and NEWT creates travel plans that bring to life dreams people have long wished to fulfill.

NOT A HOTEL members can stay at selected international hotels starting April 1, 2024, expanding their network globally.

NOT A HOTEL CLUB HOUSE provides a dedicated space exclusively for NOT A HOTEL owners.

The NOT A HOTEL series culminates in a signature line blending natural landscapes with architectural creativity by top global designers.

SUPPOSE DESIGN OFFICE’s Makoto Taniuchi and Ai Yoshida, along with SOLSOFARM’s Taichi Saito, discuss the appeal and lifestyle of NOT A HOTEL NASU’s architecture and landscape.

Else van Hoorebeke joined Fritz Hansen as creative director in late 2024 and discussed collaboration and brand prospects during a visit to NOT A HOTEL’s new office.

The NOT A HOTEL Design Competition 2026, held for the second time, targets architects and creators under 40, regardless of licensing, to explore innovative designs for NOT A HOTEL’s future projects.

The competition selects works from architects and creators under 40, regardless of nationality, achievements, or experience, and presents the chosen pieces from 620 submissions across 23 countries.

The NOT A HOTEL Design Competition 2026 invites architects and creators under 40 to design and potentially sell their concepts for future properties on Yakushima.

The competition selects works from architects and creators under 40, regardless of nationality, achievements, or experience, and presents the chosen pieces from 1,058 submissions across 112 countries or regions.

F.K., with a background in aerospace engineering and venture finance, chose NOT A HOTEL AOSHIMA’s ‘SURF’ for its versatility, enjoying it with friends for fishing trips and gatherings.

Aoi Koike, a venture investor and art navigator, co-owns NOT A HOTEL units with her husband, utilizing them frequently with their children while appreciating the brand’s value.

Shinsuke Hamamoto, a reuse business owner, uses NOT A HOTEL’s reciprocal system to share his MASTERPIECE unit in AOSHIMA across multiple locations for family and business stays.

Masanori Mimura, founder of U-ZERO, owns four NOT A HOTEL units, including KITAKARUIZAWA’s ‘IRORI,’ using them for both personal and business purposes.

NOT A HOTEL explains its key features, including purchasing methods, usage systems, owner-exclusive facilities, and differences from similar services.

NOT A HOTEL SETOUCHI, under construction on Hiroshima’s Sakishima Island, features a villa designed by Bjarke Ingels Group (BIG) after local officials invited the project.

NOT A HOTEL’s management services handle maintenance, cleaning, and hotel operations, allowing owners to use properties hassle-free and generate revenue.

NOT A HOTEL AOSHIMA, opened in 2022 in Miyazaki, revitalized the once-popular Aoshima island as a cultural and tourism hub.

The page explains the difference between timeshare and shared ownership.

The Concierge services ensure attention to detail, from booking to arrival, for a smooth trip and comfortable stay.