Founded in Seattle, WA, Novel Effect Inc. aims to revolutionize storytime by integrating interactive music and sound effects into children's storybooks through its innovative app. The core mission is to make reading aloud a more engaging and magical experience for both children and adults. The app listens to the reader's voice and responds with appropriate sound effects and music, enhancing the storytelling process. Novel Effect primarily targets parents, educators, and librarians who seek to enrich the traditional reading experience.

Notable figures associated with Novel Effect include its founders, Matt and Melissa Hammersley. The company has garnered attention from prominent investors and has received several awards for its unique approach to interactive storytelling. Key achievements include a substantial user base with over 7,000 positive reviews and widespread acclaim for its educational impact. Overall, Novel Effect has significantly influenced the way stories are read aloud, making storytime more immersive and enjoyable.