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NowPay›
Products & Services
AddedJun 30, 2026
UpdatedJul 6, 2026
Financial Wellness Platform

NowPay› offers Financial Wellness Platform

ProductCurrently Offered

An Egyptian employee financial wellness platform offering salary access, instant bill payments, savings, gold investment, and money transfers.

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Overview

NowPay operates a financial wellness platform sold to Egyptian employers that lets workers access earned salary at any point during the pay cycle and pay bills instantly. The platform bundles all-time salary access with instant bill payments, savings, gold and silver investment, shopping installment plans, and money transfers into a single employee app.

Employers integrate the service as a workplace benefit so staff can smooth cash flow between paydays, budget, and avoid high-cost borrowing. NowPay positions the offering as a financial safety net aimed at the middle and higher-middle income segment in Egypt and Saudi Arabia.

Financial Wellness Platform - Classification

Tags
  • Fintech

Financial Wellness Platform - Direct Competitors

  • Dayra

    Dayra logo

    Earned Wage Access

    dayra.co

  • Earnin

    Earnin logo

    Earnin Cash Out

AttributeFinancial Wellness PlatformEarned Wage AccessEarnin Cash Out
ProviderNowPaynowpay.com$0 raisedDayradayra.co$3M raised · Pre-SeedEarnin$190.1M raised · Series C
Founded201920202012
Sells ToEnterprise——
Pricing ModelRecurringRecurring, Transactional—
OwnershipVenture CapitalVenture Capital—
Financial Wellness Platform

Provider NowPaynowpay.com$0 raised

Founded 2019

Sells To Enterprise

Pricing Model Recurring

Ownership Venture Capital

Earned Wage Access

Provider Dayradayra.co$3M raised · Pre-Seed

Founded 2020

Sells To —

Pricing Model Recurring, Transactional

Ownership Venture Capital

Earnin Cash Out

Provider Earnin$190.1M raised · Series C

Founded 2012

Sells To —

Pricing Model —

Ownership —

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