An Egyptian employee financial wellness platform offering salary access, instant bill payments, savings, gold investment, and money transfers.
NowPay operates a financial wellness platform sold to Egyptian employers that lets workers access earned salary at any point during the pay cycle and pay bills instantly. The platform bundles all-time salary access with instant bill payments, savings, gold and silver investment, shopping installment plans, and money transfers into a single employee app.
Employers integrate the service as a workplace benefit so staff can smooth cash flow between paydays, budget, and avoid high-cost borrowing. NowPay positions the offering as a financial safety net aimed at the middle and higher-middle income segment in Egypt and Saudi Arabia.
| Attribute | Financial Wellness Platform | Earned Wage Access | Earned Wage Access | Earnin Cash Out | |
|---|---|---|---|---|---|
| Provider | |  |  |  | |
| Founded | 2019 | 2015 | 2020 | 2012 | |
| Sells To | Enterprise | B2B, Enterprise, Small Business | — | — | |
| Pricing Model | Recurring | Commission, Recurring, Transactional | Recurring, Transactional | — | |
| Ownership | Venture-backed | Venture-backed | Venture-backed | Venture-backed |
Provider
Founded 2019
Sells To Enterprise
Pricing Model Recurring
Ownership Venture-backed
Provider
Founded 2015
Sells To B2B, Enterprise, Small Business
Pricing Model Commission, Recurring, Transactional
Ownership Venture-backed
Provider
Founded 2020
Sells To —
Pricing Model Recurring, Transactional
Ownership Venture-backed
Provider
Founded 2012
Sells To —
Pricing Model —
Ownership Venture-backed
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