Obert co-founders Jessi Dunne and Katherine B. present technical workwear designed for women in male-dominated fields at the final Techstars Workforce Development Accelerator Demo Day.
Techstars announces eight startups selected for its 2026 Workforce Development Accelerator, which focuses on using technology to address modern labor market challenges. The cohort spans occupational therapy access, workforce tax credits, trades workforce management, employee ownership, women’s workwear, caregiving AI, solopreneur tax services, and global hiring; the program begins March 9, 2026, in partnership with Strada Education Foundation and World Education Services.
Creative for the Win partnered with Obert to develop and bring a modern women’s workwear brand to market. Its work included defining the brand’s DNA and competitive positioning, shaping product strategy, and creating launch materials for the brand’s market introduction.
Obert introduces a technical workwear line designed for, with, and by women. Good Ground provides identity design, art direction, and packaging design for the brand launch.
