OctoShop’s UT Austin student founders grow a shopping browser extension to roughly 130,000 users before selling it to Ibotta. The product is a browser extension for shopping, built by the founders while they are college students at the University of Texas at Austin.
OctoShop, formerly known as InStok, was acquired by Ibotta in a multimillion-dollar deal. The University of Texas at Austin’s computer science department says OctoShop’s features were integrated into Ibotta.
Nov 2022 · University of Texas at Austin Computer ScienceNews article
Ibotta bought OctoShop, a browser extension built by UT Austin students to track pandemic essentials, in a multi-million-dollar deal. The product evolved from the graduates’ effort to help their Dallas-Fort Worth parents find toilet paper.
A Bucknell student helped develop InStok, an online holiday-shopping tool that drew more than one million website visitors. Its newer OctoShop browser extension reached 85,000 users.
