Ohi is a social networking app creating digital rooms within cafés, airports, and hotels.
Research Notes
Ohi has a clear interest-matching proposition—matching users through interests and questions by displaying a percentage score for mindset similarity—and a reported audience scale, but the product's value depends on converting that audience into useful, repeated connections.
Ohi reports a total of more than 800,000 users for its app across its reported audience.
Ohi lets users choose interests and answer a few questions to see a percentage score for how similar their mindset is to another user, using those interest questions and the mindset-similarity score to help users identify potential connections.
When users find someone interesting, Ohi sends them to that person's Instagram profile to begin a conversation.
Ohi may collect Location and Contacts, and its data is not encrypted, creating a privacy and security exposure that may weaken user trust.
Ohi gives users a way to request that any data the app holds about them be deleted.
