Okkanti
Okkanti is a whole health pregnancy care platform that enables a community-ecosystem approach to caring for diverse populations.
Founded
2022Okkanti is a whole health pregnancy care platform that enables a community-ecosystem approach to caring for diverse populations.
Okkanti's advantage is specialization: it is built for on-call, perinatal-specific workflows such as gestation-based scheduling, visit tracking, and doula insurance billing, which generalist practice tools like HoneyBook or Dubsado do not model. Its network position is a second advantage: the CareFinder marketplace feeds providers demand from families and health-system referrals, so practice software and client acquisition reinforce each other.
The company also leans on credibility within the birthwork community — a founder who is a recognized doula-industry leader, partnerships with workforce researchers and state registries, and a Techstars-backed network. That community trust matters in a market where providers choose platforms their peers already rely on, and where reimbursement rules favor vendors who understand Medicaid doula programs.
Source: okkanti.com
Okkanti operates in a market where public payers are the growth engine: state Medicaid programs such as Louisiana's have begun mandating doula coverage, private insurers and employer benefits like Carrot are extending reimbursement, and covered demand is outpacing the supply of registered doulas. That combination pulls practice software, claims handling, and workforce scaling into one purchase, which favors vertical platforms over generalist tools.
Competition is fragmenting rather than consolidating: doula-specific platforms such as Doulado, BirthTracks, and BirthFlow serve the same practice-management need, while broader perinatal platforms and health-system referral programs compete for the matching layer. The winners will likely be the platforms that can carry providers through insurance reimbursement and HIPAA compliance, since those are the capabilities that unlock payer-funded demand.
Okkanti's product is an operating system for doula and perinatal practices: providers schedule across teams and service types, deploy packages, take payments, send contracts, and track visits from one dashboard, while clients get a portal for booking and communication. The platform adds insurance billing and reimbursement support, including pre-authorizations, and positions itself as the operational layer that replaces the patchwork of spreadsheets, texts, and payment apps most independent birthworkers juggle.
Source: getbirthflow.com
Around the practice tools sits a marketplace layer, CareFinder, that matches families to vetted doulas and adjacent specialists such as lactation consultants and pelvic floor therapists, and a collaboration layer that lets independent providers, agencies, and collectives share referrals, backup coverage, and multi-agency care plans. Okkanti pitches HIPAA readiness and team workflows as the features that let small practices take insurance-covered work.
Source: okkanti.com