Customer Identity and Access Management
Provider 
Founded 2009
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Public

Auth0-based customer identity and access management for B2C, B2B, and developer-built applications.
Okta Customer Identity, delivered through Auth0, supplies authentication and authorization for customer, partner, application, AI-agent, and machine identities. Official capabilities include passwordless and adaptive authentication, bot detection, enterprise SSO and SCIM, multi-tenancy support, fine-grained authorization, and API security.
The product supports B2C applications, enterprise B2B SaaS, AI agents, and machine identity use cases. It is Okta’s buyer-facing customer identity platform.
| Attribute | Customer Identity and Access Management | Customer Authentication | Developer Authentication Platform | IAM Operations Platform | OpenAuth | Verification API | |
|---|---|---|---|---|---|---|---|
| Provider | |||||||
| Founded | 2009 | 2020 | 2019 | 2025 | 2017 | 2008 | |
| Sells To | Enterprise, Small Business | Developer | Enterprise, Small Business | Enterprise | Enterprise, Small Business | Developer, Enterprise | |
| Pricing Model | Recurring, Software | — | Recurring, Software | Subscription | Recurring, Software, Usage-based | Subscription, Usage-based | |
| Ownership | Public | Private | Private, Venture Capital | Private | Private, Venture Capital | Public |
Provider 
Founded 2009
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Public
Provider 
Founded 2020
Sells To Developer
Pricing Model —
Ownership Private
Provider 
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture Capital
Provider 
Founded 2025
Sells To Enterprise
Pricing Model Subscription
Ownership Private
Provider 
Founded 2017
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Usage-based
Ownership Private, Venture Capital
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