Ole ran an on-demand marketplace for luxury fashion, first delivering directly from boutiques in Tel Aviv and later in New York through a mobile app. A courier picked up orders from the closest store and delivered them in about fifty minutes, waited while the customer tried items at home, and took back whatever was not kept, with the shopper paying for the retained pieces plus a delivery fee. The company took a commission from retail partners rather than holding inventory.
The team behind the venture had earlier built Engie, a car-diagnostics app and mechanic marketplace, and went through Y Combinator's Winter 2022 batch. A pre-seed round followed in 2022 and a $1.5 million seed round was reported in November 2023, with the later capital directed at product development and adding retail brands. A co-founder announced the service's end in a January 2025 farewell post, and the company's website has since expired.
