Omni Consumer Products, founded in 2006 by graphic designer Pete Hottelet, is an entertainment licensing and product development company based in the San Francisco Bay Area. The company's core mission is to create "real-world" versions of iconic products from movies and television, a process they term "defictionalization." Their product lineup includes the "Brawndo" beverage from Idiocracy, "Stay Puft Caffeinated Gourmet Marshmallows" from Ghostbusters, and the "Tru Blood" beverage from HBO's True Blood series. Omni Consumer Products aims to bridge the gap between fiction and reality, offering fans tangible pieces of their favorite media.
Notable affiliated people include founder Pete Hottelet, whose vision drives the company's unique market focus. The company has garnered attention for its innovative approach to product development, achieving significant media coverage and a dedicated fan base. By transforming fictional items into real consumer products, Omni Consumer Products has made a notable impact on both the entertainment and consumer goods industries, blending pop culture with everyday life.