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Brandless
AddedFeb 13, 2024
UpdatedJun 18, 2026
Brandless

Brandless

Late Stage Private

Brandless, an American e-commerce company, manufactures and sells its own label products.

HQ
San Francisco, CA, US
Founded
2016
Overview
Compare
Fundraising
Employees
Website

Brandless, founded in 2016 by Ido Leffler and Tina Sharkey, is an American e-commerce company headquartered in Draper, Utah. The company’s core mission is to provide high-quality consumer packaged goods at affordable prices by eliminating brand markups. Brandless offers a wide range of products, including food, beauty, personal care, and housewares, all under its own label. The company primarily serves the United States market and aims to simplify the shopping experience with transparent pricing and sustainable practices.

Notable figures affiliated with Brandless include Tiffany Vail as CEO, Jeff Lind as COO, and Matt Durham as President. The company has achieved significant milestones, including a robust product line and a streamlined e-commerce platform that emphasizes affordability and quality. With around 100 employees as of 2021, Brandless has made a notable impact in the consumer goods industry by challenging traditional retail models and focusing on direct-to-consumer sales.

Brandless - Similar Companies

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Brandless - Quick Facts

Who are Brandless' competitors?

Companies similar to Brandless include Everlane, Pattern Brands, The Essential and The Honest Company.

When was Brandless founded?

Brandless was founded in 2016.

Where is Brandless' headquarters located?

Brandless' headquarters is located in San Francisco, CA, US.

How much has Brandless raised to-date?

As of Aug 4, 2021, Brandless has raised a total of $410.5M (USD).

How many employees does Brandless have?

Brandless has 100 employees as of Feb 4, 2024.

Brandless - Classification

Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Consumer Goods
Tags
  • eCommerce
NAICS
  • 440000Retail Trade
SIC
  • 5900Miscellaneous Retail
  • 5990Retail Stores, Not Elsewhere Classified
  • 5999Miscellaneous Retail Stores, Not Elsewhere Classified