E-commerce is becoming increasingly fragmented, with alternative marketplaces in the US and EU growing faster than generalists like Amazon since 2020. omnidock targets this shift by helping Western brands and manufacturers access global marketplaces through a single integration and merchant-of-record structure.

The company is initially live in the European Union and can expand into Central and Eastern Europe through its parent, Brandslandia Group, which operates across 12 countries in the region.

omnidock removes the legal and operational complexity of multi-marketplace expansion by acting as the merchant of record, which means customers do not need to establish local entities in each market. Its AI automatically adapts product content to marketplace-specific taxonomies and requirements, accelerating time-to-listing.

The platform also provides pre-negotiated logistics rates, typically around 30% cheaper than a brand's own rates, and offers unified reporting and forecasting across channels.