Oobli, originally known as Joywell Foods, was founded with the mission to revolutionize the sweetener industry by developing healthy, protein-based sweeteners derived from exotic plants. The company's vision is to provide consumers with delicious, low-calorie alternatives to traditional sugar, promoting better health without sacrificing taste. Oobli offers a range of products including low-sugar drinks and healthier chocolate options, targeting health-conscious consumers looking for guilt-free indulgence.

Notable figures associated with Oobli include its founding team of food scientists and nutrition experts dedicated to innovative food technology. The company has attracted significant interest from investors focused on health and sustainability. Key achievements include the successful commercialization of their sweet protein technology and expanding their product line to include various low-sugar consumables. Oobli's impact lies in its potential to reduce global sugar consumption, addressing both health concerns and environmental sustainability.