
Opinary is a consumer engagement media tech company that helps publishers turn engagement into actionable first‑party data.
opinary.comCrawled Nov 4, 2026
mCanvas offers digital ad solutions in Germany, supported by Opinary’s zero-data polling technology.
Opinary’s team improved its machine learning systems by questioning their existing processes.
Opinary’s tools convert audience attention into clicks, signups, and leads using relevant questions.
Opinary combines journalism and business expertise to create participatory and sustainable digital journalism.
by opinary redaktion | Jun 17, 2021 | Featured
by Sabrina Faramarzi | Apr 2, 2020 | News
by Sabrina Faramarzi | Nov 3, 2020 | News
by Sophia Grützmann | Mar 11, 2021 | News
by opinary redaktion | Jul 23, 2023 | Featured, News
by opinary redaktion | Jan 16, 2024 | Featured
The European Publishing Awards, organized by Oberauer Verlag, recognize top digital media in Europe’s markets and will be presented at the European Publishing Congress in Vienna.
Opinary is an international team that helps millions of people make decisions daily.
Opinary uses journalists, data scientists, and marketers to gather public opinions in online content.
Opinary’s technology helps global brands and publishers reach, understand, and convert their audiences.
Affinity Global GmbH Engeldamm 62-64 10179 Berlin
Opinary is a service provider specialized in increasing reader engagement in online media. For that purpose, Opinary has developed a set of online polling tools that allow website users to take part in discussions and voice their opinions by voting on a poll.
Opinary pays referrers €2,000 plus a €700 donation to charity for each new publisher they bring in after a trial period.
Affinity’s Service Level Agreement guarantees high availability and performance for its Opinary customers.
Opinary analyzes reader data showing a persistent East-West divide in Germany, highlighted by the AfD’s victory in Saxony-Anhalt. The platform’s millions of users reflect stark regional differences in political sentiment and media consumption. The findings underscore ongoing polarization between eastern and western Germany.
Oct 2026OpinaryNews article
The 2026 Reuters Institute Digital News Report highlights declining reader engagement as publishers struggle with three key challenges: low interaction rates, shrinking attention spans, and difficulty measuring audience preferences. Opinary demonstrates how real-time audience polling can address these issues by increasing reader participation, tailoring content dynamically, and providing publishers with actionable feedback. The solution leverages interactive polls to boost engagement metrics and align content with reader interests.
Jul 2026OpinaryNews article
Affinity acquires Opinary GmbH, a Berlin-based consumer engagement media tech company. The deal expands Affinity’s advertising network and publisher SaaS offerings by integrating Opinary’s consumer engagement technology. Both companies specialize in digital advertising solutions, targeting deeper customer interactions across the purchase funnel.
Jul 2023BestMediaInfoNews article
Affinity Global Inc acquires Opinary, a Berlin-based media tech company specializing in consumer engagement solutions. The move strengthens Affinity’s European footprint with Opinary’s privacy-friendly advertising and SaaS expertise. Both firms operate in the ad tech sector, targeting privacy-conscious digital advertising markets.
Jul 2023OpinaryNews article