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OptimizeRx
AddedFeb 19, 2024
UpdatedJun 18, 2026
OptimizeRx

OptimizeRx

Public

OptimizeRx® (OPRX): A healthcare tech provider offering unique platforms for patient adherence and effective healthcare delivery.

HQ
Rochester Hills, MI, US
Founded
2006
Overview
Compare
Fundraising
Employees
Website

OptimizeRx, founded in 2006, is a healthcare technology provider focused on improving patient adherence and affordability of treatment regimens. The company's core mission is to enhance the delivery of relevant information and services to healthcare providers and patients through unique physician and consumer platforms. OptimizeRx offers omnichannel solutions for life science brand marketing, targeting both healthcare professionals (HCP) and direct-to-consumer (DTC) markets to cut through market noise and improve patient outcomes.

Notable affiliated people include the company's leadership team and board members, who bring extensive experience in healthcare and technology sectors. OptimizeRx has attracted significant investment from various stakeholders in the healthcare industry. Key achievements include the development of innovative platforms that have successfully bridged gaps between pharmaceutical companies, healthcare providers, and patients. The overall impact of OptimizeRx has been substantial in enhancing patient care and streamlining communication within the healthcare ecosystem.

OptimizeRx - Products & Services

  • OptimizeRx Platform logo

    OptimizeRx Platform

    OptimizeRx is a dynamic audience activation platform for pharma marketing.

OptimizeRx - Similar Companies

RxAnte logo

RxAnte

rxante.com

RxVantage logo

RxVantage

rxvantage.com

Rx.Health logo

Rx.Health

rx.health

DecisionRx logo

DecisionRx

decisionrx.com

RxWare logo

RxWare

rxware.io

OptioRx logo

OptioRx

optiorx.com

RxLive logo

RxLive

rxlive.com

InsightRX logo

InsightRX

insight-rx.com

AdhereHealth logo

AdhereHealth

adherehealth.com

House Rx logo

House Rx

houserx.com

PharmRx Group logo

PharmRx Group

SmithRx logo

SmithRx

smithrx.com

NimbleRx logo

NimbleRx

nimblerx.com

GoodRx logo

GoodRx

goodrx.com

Aspen RxHealth logo

Aspen RxHealth

aspenrxhealth.com

OptimizeRx - Quick Facts

Who are OptimizeRx's competitors?

Companies similar to OptimizeRx include RxAnte, RxVantage, Rx.Health and DecisionRx.

When was OptimizeRx founded?

OptimizeRx was founded in 2006.

Where is OptimizeRx's headquarters located?

OptimizeRx's headquarters is located in Rochester Hills, MI, US.

When was OptimizeRx's last funding round?

OptimizeRx's most recent funding round was for $9M (USD) in May 2018.

How much has OptimizeRx raised to-date?

As of May 11, 2018, OptimizeRx has raised a total of $12M (USD).

How many employees does OptimizeRx have?

OptimizeRx has 100 employees as of Feb 6, 2024.

OptimizeRx - Classification

Ownership
  • Public
Technology
  • AI
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
Customer
  • Enterprise
Tags
  • Healthtech
Unique IDs
  • ein: 261265381
  • secCik: 0001448431
  • ticker: OPRX
NAICS
  • 320000Manufacturing
  • 325000Chemical Manufacturing
  • 325900Other Chemical Product and Preparation Manufacturing
  • 325990All Other Chemical Product and Preparation Manufacturing
  • 325998All Other Miscellaneous Chemical Product and Preparation Manufacturing
SIC
  • 7300Business Services
  • 7380Miscellaneous Business Services
  • 7389Business Services, Not Elsewhere Classified
ISIC
  • 1200Manufacture of tobacco products
  • 5310Postal activities
  • 5920Sound recording and music publishing activities
  • 6619Other activities auxiliary to financial service activities
  • 6910Legal activities
  • 7110Architectural and engineering activities and related technical consultancy
  • 7310Advertising
  • 7410Specialized design activities
  • 7490Other professional, scientific and technical activities n.e.c.
  • 7990Other reservation service and related activities
  • 8219Photocopying, document preparation and other specialized office support activities
  • 8220Activities of call centres
  • 8230Organization of conventions and trade shows
  • 8292Packaging activities
  • 8299Other business support service activities n.e.c.
  • 9601Washing and (dry-) cleaning of textile and fur products
Show 108 more industry codes
NAICS
  • 310000Manufacturing
  • 312200Tobacco Manufacturing
  • 325400Pharmaceutical and Medicine Manufacturing
  • 425000Wholesale Trade Agents and Brokers
  • 425120Wholesale Trade Agents and Brokers
  • 490000Transportation and Warehousing
  • 491100Postal Service
  • 491110Postal Service
  • 518000Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 518200Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 519000Web Search Portals, Libraries, Archives, and Other Information Services
  • 540000Professional, Scientific, and Technical Services
  • 711410Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
  • 420000Wholesale Trade
  • 480000Transportation and Warehousing
  • 510000Information
  • 520000Finance and Insurance
  • 560000Administrative and Support and Waste Management and Remediation Services
  • 620000Health Care and Social Assistance
  • 710000Arts, Entertainment, and Recreation
  • 810000Other Services (except Public Administration)
  • 312000Beverage and Tobacco Product Manufacturing
  • 313000Textile Mills
  • 314000Textile Product Mills
  • 488000Support Activities for Transportation
  • 491000Postal Service
  • 512000Motion Picture and Sound Recording Industries
  • 522000Credit Intermediation and Related Activities
  • 541000Professional, Scientific, and Technical Services
  • 561000Administrative and Support Services
  • 623000Nursing and Residential Care Facilities
  • 711000Performing Arts, Spectator Sports, and Related Industries
  • 812000Personal and Laundry Services
  • 313300Textile and Fabric Finishing and Fabric Coating Mills
  • 314900Other Textile Product Mills
  • 425100Wholesale Trade Agents and Brokers
  • 488400Support Activities for Road Transportation
  • 512200Sound Recording Industries
  • 519200Web Search Portals, Libraries, Archives, and Other Information Services
  • 522300Activities Related to Credit Intermediation
  • 541100Legal Services
  • 541300Architectural, Engineering, and Related Services
  • 541400Specialized Design Services
  • 541800Advertising, Public Relations, and Related Services
  • 541900Other Professional, Scientific, and Technical Services
  • 561400Business Support Services
  • 561500Travel Arrangement and Reservation Services
  • 561700Services to Buildings and Dwellings
  • 561900Other Support Services
  • 711300Promoters of Performing Arts, Sports, and Similar Events
  • 711400Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
  • 812300Drycleaning and Laundry Services
  • 812900Other Personal Services
  • 312230Tobacco Manufacturing
  • 313310Textile and Fabric Finishing Mills
  • 314990All Other Textile Product Mills
  • 325410Pharmaceutical and Medicine Manufacturing
  • 488490Other Support Activities for Road Transportation
  • 512240Sound Recording Studios
  • 512290Other Sound Recording Industries
  • 518210Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 519290Web Search Portals and All Other Information Services
  • 522320Financial Transactions Processing, Reserve, and Clearinghouse Activities
  • 541190Other Legal Services
  • 541340Drafting Services
  • 541350Building Inspection Services
  • 541370Surveying and Mapping (except Geophysical) Services
  • 541410Interior Design Services
  • 541420Industrial Design Services
  • 541490Other Specialized Design Services
  • 541870Advertising Material Distribution Services
  • 541890Other Services Related to Advertising
  • 541930Translation and Interpretation Services
  • 541990All Other Professional, Scientific, and Technical Services
  • 561410Document Preparation Services
  • 561420Telephone Call Centers
  • 561430Business Service Centers
  • 561440Collection Agencies
  • 561490Other Business Support Services
  • 561590Other Travel Arrangement and Reservation Services
  • 561790Other Services to Buildings and Dwellings
  • 561910Packaging and Labeling Services
  • 561920Convention and Trade Show Organizers
  • 561990All Other Support Services
  • 711310Promoters of Performing Arts, Sports, and Similar Events with Facilities
  • 711320Promoters of Performing Arts, Sports, and Similar Events without Facilities
  • 812320Drycleaning and Laundry Services (except Coin-Operated)
  • 812990All Other Personal Services
  • 314999All Other Miscellaneous Textile Product Mills
  • 325412Pharmaceutical Preparation Manufacturing
  • 541199All Other Legal Services
  • 561421Telephone Answering Services
  • 561422Telemarketing Bureaus and Other Contact Centers
  • 561431Private Mail Centers
  • 561439Other Business Service Centers (including Copy Shops)
  • 561491Repossession Services
  • 561499All Other Business Support Services
  • 561591Convention and Visitors Bureaus
  • 561599All Other Travel Arrangement and Reservation Services
SIC
  • 2800Chemicals And Allied Products
  • 6000Depository Institutions
  • 8000Health Services
  • 2830Drugs
  • 7310Advertising
  • 8040Offices And Clinics Of Other Health Practitioners
  • 2834Pharmaceutical Preparations
  • 7319Advertising, Not Elsewhere Classified
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified