BranchLab›BranchLab› offers Pathwai

Pathwai is BranchLab's flagship AI platform for pharmaceutical commercialization, built to predict health outcomes without using Protected Health Information. The platform follows a four-step workflow: Learn (neural networks uncover predictive patterns in de-identified health data), Organize (audiences clustered into discrete cohorts based on shared clinical trajectories), Deploy (cohort models mapped to demographic databases enriched with socioeconomic, geographic, psychographic, and firmographic signals for omnichannel activation), and Optimize (continuous AI retraining on outcome data to improve efficacy). Built on BranchLab's HealthGraph database covering 300M+ de-identified US resident healthcare journeys and 2.1M healthcare providers, Pathwai enables pharma companies, agencies, and media partners to identify audiences, activate campaigns, and measure real-world impact.

The platform claims approximately 70% average improvement in marketing effectiveness across therapeutic areas, 30x faster campaign execution, 3x higher audience quality versus claims-based targeting, 20x lower CPM versus competitive predictive targeting, and 90% reduction in cost per target audience reached.