Prognos Factor is an omnichannel pharma marketing platform using real-world data.
Prognos Factor is Prognos Health's omnichannel pharma marketing platform that leverages 325M+ de-identified patient records and the largest managed marketplace of real-world lab and claims data for clinically-driven precision targeting. The platform offers near-real-time clinical triggers that push alerts as testing occurs, AI-driven HCP targeting profiles, and Veeva CRM integration for seamless commercial operations.
Prognos Factor differentiates from Pathwai through its lab and claims data depth — the largest real-world data managed marketplace — and near-real-time clinical triggers. While both platforms serve pharmaceutical commercialization, Prognos is more data-platform-centric with deep clinical data partnerships, while Pathwai is more audience-activation-centric using non-sensitive demographic signals and transformer-based AI architecture.
