AJ Patel, founder of pet wellness brand Zesty Paws, has launched **Other Half Supplements** and secured **$3 million in funding** to develop human-grade supplements for pets. The venture aims to redefine pet health by leveraging Patel’s experience in the pet care industry. Other Half focuses on high-quality, science-backed formulations for dogs and cats, targeting owners seeking premium alternatives to conventional pet supplements.
Other Half, a science-first pet wellness brand, secures $3 million in seed funding led by Willow Growth. Founders AJ Patel—who previously built Zesty Paws—and Mike Watts target ingredient-savvy pet owners with data-driven solutions. The round also includes contributions from Habitat Partners and Off Leash Capital.
AJ Patel and co-founder Mike Watts secured a $3 million seed funding round for **Other Half**, a pet wellness brand focused on science-backed solutions. The company aims to simplify pet care by integrating research-driven approaches. This investment supports the expansion of their product offerings tailored for pet health.
Other Half Pet introduces **Doggie Dental**, a pet supplement using **Canine Oral Health Postbiotic (COHP)**, a novel ingredient targeting oral health at its root cause. Early clinical trials show promising results, though findings remain under peer review. The brand specializes in clean-label, human-grade pet supplements.
