Founded in Boulder, Colorado, Outside (formerly Pocket Outdoor Media) is dedicated to inspiring and engaging active lifestyle enthusiasts. The company’s mission is to encourage people to experience healthy, connected, and fulfilling lives by spending time outdoors. Outside offers a range of products and services through its various brands, including print, online, and social media content that caters to runners, cyclists, triathletes, and swimmers. The core vision revolves around building passionate and engaged communities who believe life is best spent outside.
Notable affiliated individuals include industry experts and athletes who contribute to the rich content across Outside’s platforms. The company has attracted significant investment from leading venture capital firms, enabling it to expand its reach and influence. Key achievements include a substantial audience reach across multiple platforms and the successful integration of numerous active lifestyle brands under the Outside+ membership. Overall, Outside has made a significant impact by fostering a community that values outdoor activities and healthy living.