Founded with a mission to enhance digital advertising while prioritizing user privacy, Parrable offers a privacy-friendly identification platform. The company provides a Universal Consent-Based ID that combines the identity power of browser cookies and app IDs into one anonymous device identifier. Their services cater to brands, demand-side platforms (DSPs), publishers, supply-side platforms (SSPs), data management platforms (DMPs), and customer data platforms (CDPs), aiming to improve reach, targeting, and measurement across browsers and apps, especially in environments where third-party cookies are restricted.
Parrable has attracted notable investors and industry experts who support its vision of privacy-centric identification solutions. The platform has achieved significant milestones by enabling brands and publishers to unlock new advertising opportunities in cookie-restricted browsers like Safari and Firefox. By creating new profiles on these browsers, Parrable has made a considerable impact on the digital advertising landscape, driving more effective 1:1 advertising with measurable results while maintaining user privacy.
