PatientNow provides an all-in-one software platform for aesthetic and elective-care medical practices, including medical spas, plastic surgery, dermatology, weight-loss, IV-therapy, and wellness clinics. Its platform combines electronic medical records, practice management, online booking and scheduling, integrated payments and memberships, digital marketing and CRM, HIPAA-compliant clinical photography through RxPhoto, and business-intelligence reporting in a single connected system.
The company has operated since 2004 and reports customers across thousands of practice locations worldwide. It received a strategic growth investment in 2020 from PSG Equity and Blue Star Innovation Partners, and in October 2025 acquired Recura AI Inc., an AI patient-engagement and lead-conversion platform whose agents answer calls, texts, and web chats and book appointments directly into practice calendars.
Practice-management software for aesthetic and elective-care practices, connecting scheduling, patient management, clinical documentation, and communications in one system.
