Practice-management software for aesthetic and elective-care practices, connecting scheduling, patient management, clinical documentation, and communications in one system.

PatientNow provides all-in-one practice-management, EMR, payments, and marketing software for aesthetic and elective-care medical practices.
PatientNow provides an all-in-one software platform for aesthetic and elective-care medical practices, including medical spas, plastic surgery, dermatology, weight-loss, IV-therapy, and wellness clinics. Its platform combines electronic medical records, practice management, online booking and scheduling, integrated payments and memberships, digital marketing and CRM, HIPAA-compliant clinical photography through RxPhoto, and business-intelligence reporting in a single connected system.
The company has operated since 2004 and reports customers across thousands of practice locations worldwide. It received a strategic growth investment in 2020 from PSG Equity and Blue Star Innovation Partners, and in October 2025 acquired Recura AI Inc., an AI patient-engagement and lead-conversion platform whose agents answer calls, texts, and web chats and book appointments directly into practice calendars.
Companies similar to PatientNow include Vagaro, Mangomint, AestheticsPro and Pabau.
PatientNow was founded in 2004.
PatientNow's headquarters is located in Greenwood Village, CO, US.

Vagaro
vagaro.com

Mangomint
mangomint.com

AestheticsPro
aestheticspro.com

Pabau
pabau.com

PatientIQ
patientiq.io

Collate
collatelabs.com

Prospyr Medical
prospyrmed.com

Ease
easepractice.com

Phreesia
phreesia.com

Demandforce
demandforce.com

Patientdesk.ai
patientdesk.ai

Doctible
doctible.com

Aestute
aestute.com

CipherHealth
cipherhealth.com

Remedly
remedly.com