Perfect Sense

The page compares headless and hybrid CMS and discusses their integration-ready capabilities for modern content management.

Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.

The page compares DXP and CMS and discusses how these tools contribute to end-user experiences.

The company’s UX design director Mike Wang has helped clients including Walmart and The Masters create digital experiences. He and Rose discuss complex problems, user experience, and flying.

This week, Rose goes on the record with Paul Petty, a senior software engineer at Brightspot. Paul shares highlights from his work on major projects like Food.com and Univision, offers some local dining tips and reveals who he’d cast in the movie version of his life.

In 2015, Brightspot supported the Special Olympics World Games in Los Angeles, summer camp scholarships, and community service projects, including bike builds, food drives, and Unified Sports.

In 2017, Brightspot's volunteer efforts reached over 1,400 lives through local and global mission work — including hurricane relief in Puerto Rico, Unified Sports at the Special Olympics World Games in Austria and youth and veteran engagement through its Unified Challenge golf event.

In 2018, Brightspot engaged with communities, created digital work for Special Olympics, and held the Brightspot Pro-Am and Angel Tree program.

In 2019, Brightspot's calendar of volunteer activities, as well as scope of giving and enthusiasm for the company's overall mission, grew immensely.

Brightspot is an enterprise CMS and content operations platform used by AP, NBC Sports, and Whole Foods. The platform is AI-powered.