Phiture

MAMA Boards episode 31 features Phiture co-founder Andy Carvell discussing mobile app retention, attribution data, and tailored onboarding.

The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider the logistics of traveling to and from work every day, and companies are obligated to take measures to look after their workers amid these uncertain times.

The home for a collection of articles, all focusing on the behind-the-scenes of Berlin-based mobile growth consultancy and agency, Phiture. The Blog includes stories about the people, events and ideas that make Phiture what is.

After taking on the role at the beginning of June, I thought it would be a good practice to offer an insight into what it’s been like settling in and learning the ropes at one of the leading mobile growth consulting firms in the industry today.

The company offers mobile growth consulting experience through work with apps.

The author says discrepancies between marketing dashboards are common in marketers’ daily work.

ASO Monthly #117 covers a new Apple Ads placement, more than 100 new metrics, try before you buy, alternative marketplaces, and other topics.

The page says Apple introduced badges instead of star ratings in App Store search and that apps with higher ratings may receive an “Editor’s Choice” badge, potentially affecting conversion rates.

The page discusses the challenge of allocating engineering resources between product improvements and sustainable active-user growth, particularly for small teams.

Phiture is a mobile marketing consultancy and agency that works with brands.

The company equips product and marketing teams with skills and knowledge to grow apps, and also manages app growth for clients.