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Piiku
AddedFeb 17, 2024
UpdatedJun 18, 2026
Piiku

Piiku

Piiku: A platform optimizing paid content models, monetizing readers, and boosting publisher loyalty.

HQ
Middleton, WI, US
Founded
2011
Overview
Compare
Fundraising
Employees

Piiku's mission is to optimize paid content models for publishers by monetizing casual readers through opt-in brand engagements, data capture, and a la carte modules. The platform activates upon paywall abandonment, ensuring it does not cannibalize paid subscriptions or page views. Piiku is branded for each publisher and uses custom business rules to foster loyal readership.

Piiku has significantly impacted the publishing industry by enhancing revenue streams without compromising existing subscription models. The platform's innovative approach to reader engagement and monetization has cultivated a loyal user base for publishers, demonstrating its value in the digital content landscape.

Piiku - Quick Facts

When was Piiku founded?

Piiku was founded in 2011.

Where is Piiku's headquarters located?

Piiku's headquarters is located in Middleton, WI, US.

When was Piiku's last funding round?

Piiku's most recent funding round was for $1.4M (USD) in June 2014.

How much has Piiku raised to-date?

As of Jun 17, 2014, Piiku has raised a total of $3.3M (USD).

How many employees does Piiku have?

Piiku has 6 employees as of Feb 5, 2024.

Piiku - Classification

Ownership
  • Private
Technology
  • Data
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
Customer
  • Enterprise
Main Product
  • Content Platform
  • Paid Content
Tags
  • SaaS
NAICS
  • 513100Newspaper, Periodical, Book, and Directory Publishers
  • 513130Book Publishers
  • 510000Information
  • 513000Publishing Industries
SIC
  • 2700Printing, Publishing, And Allied Industries
  • 2730Books
  • 2731Books: Publishing, Or Publishing And Printing
Show 5 more industry codes
NAICS
  • 513120Periodical Publishers
SIC
  • 2740Miscellaneous Publishing
  • 7300Business Services
  • 7310Advertising
  • 7313Radio, Television, And Publishers' Advertising Representatives