Founded in January 2011 by veterans from the financial and media industries, Binary Event Network (BEN) launched Pivit, a real-time financial trading platform. Pivit combines proprietary real-time pricing content with a unique gaming experience, targeting sports fans who wish to engage in live moment-to-moment predictions during games. The platform allows users to compete by calling in-game swings, aiming to outscore friends and the broader audience. Pivit is accessible via web and mobile devices, offering an interactive and engaging experience for its users.
Notable individuals affiliated with BEN include its founders, who bring extensive expertise from the financial and media sectors. The company has attracted attention from investors interested in innovative financial technologies and interactive gaming. Key achievements include the successful launch and adoption of Pivit, which has carved out a niche in the intersection of real-time financial trading and sports entertainment. The overall impact of Pivit lies in its ability to enhance user engagement during live sports events, blending financial acumen with interactive entertainment.