The company lets users create and share interactive AR messages featuring characters, Talking Envelopes, and objects from their photos placed in a friend’s room.
Pixi launches an iOS messaging app that sends AI-powered augmented reality characters through iMessage. The characters appear through recipients’ iPhone cameras, react to their surroundings, and use on-device visual and audio processing, which the company says preserves privacy. At launch, users can send a robot, cat, or animated envelope and play games; Pixi plans to build a character marketplace and eventually let users create their own characters.
Pixi CEO Mark Drummond says phones are better than headsets for augmented reality, arguing headsets are not worth the hassle for AR developers. Drummond previously managed Apple’s Character Intelligence Team, which helped develop Vision Pro.
Pixi Platforms launches Pixi Garden on the Apple App Store, bringing intelligent 3D characters that react to the real world to iMessage. The company describes the app as a home for agentic media.
