Planetary, originally founded as a creative agency for product design, has evolved to focus on developing open-source, decentralized social media applications that prioritize user privacy and control. Their core mission is to empower users by providing them with the tools to manage their own data and algorithms. Planetary offers a unique social media experience where users can choose and understand the algorithms that curate their content, ensuring transparency and autonomy. The company has recently transitioned its efforts to Nostr, launching a new app called nos.social.

Notable figures affiliated with Planetary include its founding team, who have a background in product design and a strong commitment to open-source principles. The company has garnered attention for its innovative approach to social media, emphasizing decentralization and user privacy. Key achievements include the successful development and deployment of their decentralized social media platform, which has attracted thousands of communities. Planetary's impact lies in its challenge to traditional social media paradigms, offering a viable alternative that puts users first and promotes data sovereignty.