Plausible competes on privacy-friendly measurement combined with open-source distribution: the product is available as hosted software and as self-hostable AGPL code on GitHub, which the company has offered since opening its codebase in September 2019. It is positioned as a Google Analytics alternative, and its EU-based hosting keeps website analytics data residency inside the European Union.
The business is independent: the company describes itself as self-funded with no outside investors and says on its homepage that it is funded entirely by its subscribers. Its infrastructure has run in the EU on 100% renewable energy since July 2020, which the company ties to its privacy positioning.
Source: plausible.io
Plausible Analytics runs a self-funded, subscriber-funded software business with no outside investors, stating on its homepage that it is funded entirely by its subscribers. The company is structured as Plausible Insights OÜ, an Estonian OÜ registered under number 14709274 and represented by Uku Täht.
Operating from Tartu, Estonia, with a fully remote team, the company has disclosed its growth through dated revenue milestones, reaching $10,000 in monthly recurring revenue in January 2021, $500,000 in annual recurring revenue in October 2021, and $1 million in annual recurring revenue in June 2022. Its product remains open source under the AGPL license, and the code is published on GitHub.
Source: plausible.io
Plausible is a web analytics platform offered as a hosted subscription and as open-source code under the AGPL license. The product reports site traffic in real time and measures goals, funnels, UTM and AI-referrer attribution, and search data through its Search Console integration, while filtering bot traffic and exposing results through a Stats API.
The platform is operated from the European Union, with customer analytics hosted in the EU to keep data residency inside the region; the company describes the product as made and hosted in the EU, running on 100% renewable energy since its July 2020 infrastructure move to Germany.
Source: plausible.io
