Founded in 2017, Pocket.watch is a video studio dedicated to creating global franchises from popular YouTube stars and characters, particularly targeting Generation Alpha. The company's core mission is to entertain and inspire kids and families through digital-first content, while also offering a range of lifestyle products such as toys, apparel, and games. By leveraging the popularity of YouTube personalities, Pocket.watch aims to spark imagination and creativity among young audiences.
Notable affiliated individuals include YouTube sensations like Ryan Kaji of Ryan's World and Diana of Love, Diana. The company has attracted significant investment from prominent venture capital firms, contributing to its rapid growth. Key achievements include the successful launch of multiple toy lines and the expansion of their content across various platforms. Pocket.watch has made a substantial impact by blending digital content with tangible products, creating a comprehensive entertainment ecosystem for children and families.
