Positive Science was founded with the mission to innovate wearable eye-tracking tools for both lab and field research. The company aims to provide researchers with flexible hardware and software solutions that can be tailored to specific project needs. Their products are designed to facilitate a wide range of applications, from improving firefighter training to advancing early childhood development studies. Positive Science focuses on delivering real-world solutions that help bring research ideas to life.

Notable affiliated people and investors include experts in the fields of cognitive science and human-computer interaction, although specific names are not disclosed. Key achievements include the successful deployment of their eye-tracking tools in diverse research settings, significantly contributing to advancements in various scientific domains. The overall impact of Positive Science lies in its ability to offer versatile and reliable eye-tracking solutions, thereby enhancing the quality and scope of research across multiple disciplines.