POW was founded by Dustin Goss in 2002, inspired by a 1997 road trip to Steven’s Pass, Washington. The company's core mission is to produce high-quality, durable hand-wear designed for extreme conditions, with a vision of becoming the leading global brand in this niche. POW offers a range of gloves and mittens, including specialized lines for men, women, and youth, all crafted with premium materials like GORE-TEX®. The brand focuses on the outdoor and winter sports markets, emphasizing performance and reliability.
Notable affiliated individuals include founder Dustin Goss, who has driven the brand's development from inception. By 2008, POW had achieved distribution in over 30 countries, marking significant international growth. A key achievement was the 2010 partnership with GORE-TEX®, enhancing the quality and reputation of their products. POW's impact is evident in its global presence and strong brand culture, resonating with outdoor enthusiasts worldwide for its commitment to durability and performance.
