PreciseTarget
PreciseTarget, a data-science firm, uses machine learning to map US shopping trends and boost customer acquisition.
Founded
2012PreciseTarget, a data-science firm, uses machine learning to map US shopping trends and boost customer acquisition.
PreciseTarget, founded as a data-science company, leverages machine learning to analyze over 5 billion retail transactions and map the shopping preferences of 220 million Americans. The company's core mission is to enhance customer acquisition for retailers by providing unique insights into consumer behavior. Their primary product offerings include AI-driven audience segments that improve the performance of advertising campaigns on platforms like Meta and Google, particularly in the apparel sector. PreciseTarget focuses on expanding campaign reach, increasing ad yield, and boosting repeat purchase rates.
Notable figures affiliated with PreciseTarget include its team of data scientists and industry experts who have contributed to its innovative solutions. The company has achieved significant milestones, such as driving $28.5 billion in aggregate sales over the past year and improving advertising spend yield by 40%. Their impact is evident in the higher repeat purchase rates and expanded campaign reach they provide for their clients, positioning PreciseTarget as a key player in the retail data science and customer acquisition market.
Companies similar to PreciseTarget include Loyalty Builders, AdPredictive, Pollen and Usadata.
PreciseTarget was founded in 2012.
PreciseTarget's headquarters is located in Bethesda, MD, US.
PreciseTarget's most recent funding round was for $10M (USD) in July 2021.
As of Jul 21, 2021, PreciseTarget has disclosed funding of $27M (USD). Undisclosed round amounts are excluded.
PreciseTarget has 29 employees as of Feb 5, 2024.
