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Prima.it

Prima Assicurazioni S.p.A. combines IVASS-supervised distribution of policies with large international insurance partners.

: Acquired subsidiary of AXA

Milano, IT🇮🇹Italy

Prima.it Website, Blog & Press Pages - aVenture Research

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6 items

primaitgithub.com/primait
GitHubRepository owner
Italian InsurTech platform Prima Assicurazioni joins Axa Group, as global insurer takes 51% stakeeu-startups.com/2025/08/italian-insurtech-platform-prima-assicurazioni-joins-axa-group-as-global-insurer-takes-51-stake/
AXA Group acquires a 51% stake in Prima Assicurazioni, an Italian InsurTech platform. The deal expands AXA’s digital insurance capabilities, leveraging Prima’s technology to serve its 95 million customers across 50 countries. AXA, a global insurer with 154,000 employees, strengthens its position in the evolving InsurTech market through this strategic investment.
Aug 2025EU-StartupsNews article
AXA announces the acquisition of Prima, the leading direct insurance player in Italyaxa.com/en/press/press-releases/axa-announces-the-acquisition-of-prima
AXA acquires Prima, Italy’s top direct insurance provider, which generated **€1.2 billion in premiums in 2024**. The deal expands AXA’s footprint in the Italian market, reinforcing its position in digital-first insurance distribution.
Aug 2025AXA.comNews article
Prima Assicurazioni, Axa in pole for takeoveren.ilsole24ore.com/art/prima-assicurazioni-pole-c-and-axa-AHaw1pHB
AXA leads the bid to acquire Prima Assicurazioni, with Deutsche Bank as advisor, in a deal potentially worth over **EUR 1.5 billion**. Allianz, backed by Mediobanca, remains a competitor but is less prominent in the process. The French multinational is positioned as the frontrunner in the ongoing share reorganization, which has drawn interest from major European insurers.
Jun 2025Il Sole 24 ORENews article