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Priority Bicycles
AddedFeb 15, 2024
UpdatedJun 29, 2026
Priority Bicycles

Priority Bicycles

Acquired Subsidiary

Direct-to-consumer brand of low-maintenance, rust-free belt-drive bicycles for commuting, adventure, recreation, and kids.

HQ
New York City, NY, US
Founded
2012
Overview
M & A
Analysis
Compare
Fundraising
Employees
News
Website

Priority Bicycles sells low-maintenance bicycles built around a grease-free Gates Carbon Drive belt rather than a traditional chain, positioning them as rust-resistant and easy to own. The company sells direct to consumers online across commuter, adventure, recreational, electric, and kids models.

Founder Dave Weiner, a former software chief executive who grew up in the bicycle industry, started the company after fielding repeated requests from friends for a simpler, lower-maintenance bike. The brand built its early following through crowdfunded product launches before expanding into electric bikes and a children's line.

Priority Bicycles - M & A Snapshot

Open M & A

  • RAF Industries

    Acquired Priority Bicycles • Undisclosed • Jan 1, 2021

Priority Bicycles - Products & Services

  • Electric Bicycles logo

    Electric Bicycles

    Belt-drive electric bicycles sold direct by Priority Bicycles.

    Competing Products

    Aventon logo
    Rad Power Bikes logo
  • Priority Bicycles Branded Bikes logo

    Priority Bicycles Branded Bikes

    House-branded bicycles sold direct-to-consumer by Priority Bicycles.

    Competing Products

    Americas Bike Company logo
  • Kids Bicycles logo

    Kids Bicycles

    Belt-drive children's bicycles sold direct by Priority Bicycles.

  • Recreational Bicycles logo

    Recreational Bicycles

    Belt-drive cruiser and recreational bicycles sold direct by Priority Bicycles.

  • Adventure Bicycles logo

    Adventure Bicycles

    Belt-drive gravel, mountain, and bikepacking bicycles sold direct by Priority Bicycles.

  • Commuter Bicycles logo

    Commuter Bicycles

    Belt-drive commuter and urban bicycles sold direct by Priority Bicycles.

Priority Bicycles - Similar Companies

Rad Power Bikes logo

Rad Power Bikes

radpowerbikes.com

Aventon logo

Aventon

aventon.com

sixthreezero logo

sixthreezero

sixthreezero.com

Brooklyn Bicycle Co. logo

Brooklyn Bicycle Co.

Americas Bike Company logo

Americas Bike Company

Fortified Bicycle logo

Fortified Bicycle

fortifiedbike.com

Brilliant logo

Brilliant

brilliant.co

Ride1UP logo

Ride1UP

ride1up.com

Junto Bicycle Works logo

Junto Bicycle Works

juntobikes.com

Evelo logo

Evelo

evelo.com

Superhuman Bikes logo

Superhuman Bikes

Vela Bikes logo

Vela Bikes

velabikes.com

Reevo Bikes logo

Reevo Bikes

reevobikes.com

BikeList logo

BikeList

bikelist.com

Green Gear Cycling dba Bike Friday logo

Green Gear Cycling dba Bike Friday

bikefriday.com

Priority Bicycles - Quick Facts

Who are Priority Bicycles' competitors?

Companies similar to Priority Bicycles include Rad Power Bikes, Aventon, sixthreezero and Brooklyn Bicycle Co..

When was Priority Bicycles founded?

Priority Bicycles was founded in 2012.

Where is Priority Bicycles' headquarters located?

Priority Bicycles' headquarters is located in New York City, NY, US.

How much has Priority Bicycles raised to-date?

As of Jan 1, 2021, Priority Bicycles has raised a total of $556.3k (USD).

Priority Bicycles - Classification

Industry
  • Retail
Ownership
  • Private
Technology
  • Electric Bikes
Geographic Exposure
  • United States
Model
  • B2C
  • Manufacturer
Revenue
  • Transactional
Customer
  • Consumers
Tags
  • eCommerce
NAICS
  • 336900Other Transportation Equipment Manufacturing
  • 336990Other Transportation Equipment Manufacturing
  • 336991Motorcycle, Bicycle, and Parts Manufacturing
  • 330000Manufacturing
  • 336000Transportation Equipment Manufacturing
SIC
  • 3700Transportation Equipment
  • 3710Motor Vehicles And Motor Vehicle Equipment
  • 3711Motor Vehicles And Passenger Car Bodies
Show 2 more industry codes
NAICS
  • 336100Motor Vehicle Manufacturing
SIC
  • 3900Miscellaneous Manufacturing Industries