
Profound develops software that helps brands measure and improve visibility in AI-generated search results.
Profound provides a GenAI marketing intelligence platform that helps enterprise brands understand and optimize how they appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Grok, and other major answer engines. The platform tracks brand visibility, sentiment, citations, and competitor positioning across the GenAI ecosystem.
Core offerings include Answer Engine Insights for monitoring AI brand presence, Prompt Volumes for discovering what consumers ask AI, Agent Analytics for tracking how AI crawlers use websites, Profound Agents for automating AEO-optimized content creation, and Shopping analytics for product placement in AI commerce. Founded in 2024 and headquartered in New York City, Profound serves leading marketers from companies including Target, Walmart, Figma, MongoDB, Charlotte Tilbury, and US Bank.
The AI search optimization market is rapidly expanding as consumer behavior shifts from traditional search engines to AI-powered answer engines. ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and other platforms now serve over 100 million daily users seeking product recommendations and brand information.
Profound is positioned at the center of this platform shift, enabling brands to measure and optimize their visibility in AI-generated responses. As answer engines increasingly influence purchase decisions, the need for specialized marketing intelligence tools to understand and improve AI visibility is becoming critical for enterprise marketing teams worldwide.
Profound operates in the rapidly growing AI search optimization market, a category driven by the shift from traditional search engines to AI-powered answer engines. Over 100 million people use AI platforms for product and brand discovery daily. The platform analyzes 1 billion+ citations daily, 30 billion+ crawler visits, and 10 million+ prompts.
Profound competitive advantage lies in capturing real consumer-facing AI responses rather than API outputs, providing authentic visibility metrics. The company coined the term Answer Engine Optimization (AEO) and has established thought leadership through research publications, the Profound Index industry benchmark, and its Zero Click conference series. With SOC 2 Type II compliance and enterprise-grade security, Profound is positioned as the category leader in AI marketing intelligence.
Profound offers a tiered SaaS pricing model designed for teams of all sizes. The Starter plan begins at $99 per month and provides ChatGPT tracking with 50 prompts monitored, suitable for small companies monitoring their brand visibility.
The Growth plan at $399 per month includes tracking across 3 answer engines and 100 prompts, with email support. Enterprise plans offer custom pricing with dedicated Slack support, SSO/SAML, SOC 2 compliance, and tailored prompt tracking across up to 10 answer engines. Profound Agents operate on a credit-based model, with Starter plans receiving 100 credits monthly and Growth plans 400 credits.