Founded with a mission to empower women with actionable fertility insights, Proov offers a suite of in vitro diagnostics (IVDs) for comprehensive fertility analysis. The company provides easy, at-home pee tests that, when paired with the free Proov Insight app, deliver a science-backed fertility coach experience. Proov focuses on helping women understand their menstrual cycles and fertility health, making it accessible and affordable for those seeking to conceive.
Proov has facilitated over 5,000 pregnancies, showcasing its significant impact in the fertility space. The company has garnered attention from notable investors and fertility experts who support its innovative approach to at-home diagnostics. By combining advanced technology with user-friendly applications, Proov has made a substantial contribution to women's health, offering a reliable and convenient alternative to traditional fertility treatments.