Proper, founded by Mark Rojas in San Francisco, California in 2017, is an automated accounting startup focused on providing property accounting tools for property managers and real estate developers. The company’s core mission is to empower property managers by leveraging machine learning and Fortune-500 level financial specialists to streamline operations and boost profitability. Proper offers scalable, predictable pricing models and integrates seamlessly with various property management software, aiming to reduce the time accountants spend on routine tasks and help clients grow their portfolios without operational limitations.
Notable investors and affiliated individuals include industry leaders who have recognized Proper's potential to revolutionize property accounting. Key achievements include significant cost savings for clients and enhanced operational efficiency, contributing to the growth and scalability of property management businesses. Proper’s impact is evident in its ability to deliver expert accounting services that not only save time and money but also enable property managers to focus on expanding their business ventures.