Proper was founded with the mission to improve long-term sleep health through natural supplements and personalized sleep coaching. The company offers a range of natural sleep supplements designed to address various sleep issues, alongside individualized coaching to help consumers develop healthier sleep habits. Proper's holistic approach aims to provide modern and effective solutions for better sleep, targeting a market of individuals seeking non-pharmaceutical options for sleep improvement.
Notable figures affiliated with Proper include experts in sleep science and wellness who contribute to the development of their products and coaching methods. The company has garnered attention through awards and recognitions, such as the Beauty Awards 2020 for Best Wellness Products. Proper's impact is evident in its commitment to helping Americans achieve better sleep, with a satisfaction guarantee that underscores their confidence in their products and services.