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PropertyGuru Group

PropertyGuru Group

PropertyGuru Group runs Southeast Asia's leading property marketplaces for buying, renting, and selling homes.

Operating headquarters
Singapore, SG🇸🇬
Founded
2007
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Contents

  1. 01Competitive Strengths
  2. 02Pricing Strategy
  3. 03Products & Services
  1. 01Competitive Strengths
  2. 02Pricing Strategy
  3. 03Products & Services

Competitive Advantages

PropertyGuru is the market-leading property portal in Singapore, where it draws the largest audience of property seekers and carries the most comprehensive resale and new-launch database. Agents advertise their listings and services where the seekers already are, which keeps the network two-sided and hard to displace.

The group operates across Singapore, Malaysia, Thailand, and Vietnam, so agent and developer customers can advertise on one partner's platforms in several markets. Data and software products such as Prospector, Project Insights, and unit-level valuation data power AgentNet and Agent Offerings tools rather than just the listings pages.

Source: propertygurugroup.com

Pricing Strategy

PropertyGuru sells subscription packages to real estate agents and advertising packages to developers rather than charging property seekers. Agent customers pick listing-credit packages that advance their business and career, and log in to AgentNet to manage their listings and leads.

Larger customers such as agencies and developers use customised solutions negotiated with the group's business teams, and the group runs events like the Agent Summit to surface new tools. Pricing for those business solutions is not published, so buyers contact the group's business offerings team for quotes.

Source: agentofferings.propertyguru.com.sg

Product Overview

PropertyGuru Group operates the leading property portals in Singapore, Malaysia, Thailand, and Vietnam, where more than 30 million property seekers search homes each month. Its Singapore marketplace lists condominiums, HDB flats, landed houses, and new project launches for sale and rent, with photo galleries, maps, and historic transaction prices on each listing.

Buyers and renters compare properties through the condo directory with user reviews, the agent directory, the AskGuru advice community, and the PropertyGuru mobile apps for Android and iOS. Sellers reach agents through dedicated selling tools, while commercial property has its own CommercialGuru portal.

Source: propertyguru.com.sg