Founded in 2016 and headquartered in Chicago, Provi is the largest online marketplace for wholesale alcohol, aiming to streamline the complex process of ordering by connecting buyers, distributors, and suppliers. The company's core mission is to enhance communication and efficiency within the alcohol distribution industry. Provi offers a robust platform where users can shop, discover, order, and pay for products all in one place, significantly simplifying inventory management for on- and off-premise retailers across key U.S. markets.
Notable figures associated with Provi include its founders and a range of investors who have collectively contributed $125 million in funding. As of 2022, Provi's platform is utilized by 10 percent of licensed retailers in the U.S., marking a significant penetration in the market. The company has made substantial strides in improving operational efficiency for its users, thereby having a considerable impact on the wholesale alcohol industry.
