Pupumall

Pupai Supermarket launched in 2016 as a mobile platform for 30-minute grocery delivery.

Alibaba explores potential acquisition of Pupu Supermarket, a regional grocery chain in South China. The move could strengthen Alibaba’s offline retail presence amid struggles with its own Hema stores in the same market. Pupu operates over 1,000 stores across Guangdong, Fujian, and Jiangxi provinces, serving local consumers with fresh produce and daily essentials. Analysts suggest the deal may help Alibaba refine its offline grocery strategy and compete more effectively against traditional supermarkets.

Oct 2026China Digital Retail ReportNews article

Pupu Supermarket now charges a **0.45 yuan** packaging fee per online order nationwide, marking the end of free packaging in China’s instant retail sector. The fee applies to most items, excluding factory-sealed bulk goods like bottled water and rice. JD Seven Fresh remains the sole major platform without a packaging fee as of now.

Sep 2026BigGo FinanceNews article

Pupu Supermarket lists select Fuzhou locations on Alibaba’s Taobao Shangou for instant grocery delivery. The trial, launched in late July 2026, integrates Alibaba’s order platform while retaining Pupu’s own warehouses, fulfillment, and delivery operations. The chain plans to expand coverage across Fujian province by late August.

Aug 2026Ecommerce ChinaNews article

Alibaba invests in Pupu Supermarket, expanding its stake in offline grocery retail. The company targets China’s growing demand for dark stores, offering rapid delivery services. Pupu operates a network of small-format stores for same-day fulfillment, competing with rivals like Alibaba’s own Freshippo.

Jun 2026China Digital Retail ReportNews article