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Pura
AddedFeb 15, 2024
UpdatedJun 18, 2026
Pura

Pura

Series A

Pura: A smart fragrance diffuser, customizable via phone for a personalized, luxurious home scent experience.

HQ
Orem, UT, US
Founded
2014
Overview
Compare
Fundraising
Employees
Website

Pura is dedicated to transforming home and car environments through smart fragrance diffusers. The company's core mission is to provide a personalized and luxurious scent experience that can be controlled via smartphone. Pura's products include customizable diffusers with features like custom scheduling, geofencing, and adjustable scent intensity. The company also offers a diverse marketplace of premium fragrances, catering to various personal preferences and seasonal themes.

Pura has made significant strides in the smart home fragrance industry, elevating the standard for scent customization and convenience. By integrating technology with high-quality fragrances, Pura has created a unique niche that appeals to consumers seeking both luxury and functionality. The company's innovative approach has garnered positive reviews and a loyal customer base, solidifying its impact on the market.

Pura - Quick Facts

When was Pura founded?

Pura was founded in 2014.

Where is Pura's headquarters located?

Pura's headquarters is located in Orem, UT, US.

How much has Pura raised to-date?

As of Jan 1, 2022, Pura has raised a total of $4.4M (USD).

How many employees does Pura have?

Pura has 223 employees as of Feb 4, 2024.

Pura - Classification

Industry
  • Hardware
Ownership
  • Venture Capital
Technology
  • IoT
Geographic Exposure
  • Global
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Fragrance Diffusers
Tags
  • eCommerce
  • Smart Home
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7371Computer Programming Services
Show 12 more industry codes
NAICS
  • 334100Computer and Peripheral Equipment Manufacturing
  • 513200Software Publishers
  • 330000Manufacturing
  • 510000Information
  • 334000Computer and Electronic Product Manufacturing
  • 513000Publishing Industries
  • 334110Computer and Peripheral Equipment Manufacturing
  • 513210Software Publishers
SIC
  • 5700Home Furniture, Furnishings, And Equipment Stores
  • 5730Radio, Television, Consumer Electronics, And Music Stores
  • 5734Computer And Computer Software Stores
  • 7372Prepackaged Software