Founded in 2018, Purlin aims to enhance the homebuying experience and improve the businesses of brokerages and lenders through intelligent personalization. Leveraging image-based AI technology, Purlin offers services that simplify business processes, engage clients effectively, and maximize profits by accelerating deal flow. Their AI-first technology automatically targets and converts in-market audiences, writes compelling and compliant copy, optimizes images, and dynamically generates ads, focusing on enriching experiences and improving productivity in the real estate market.
Purlin has garnered attention from notable investors and industry experts due to its innovative approach to real estate technology. The company's key achievements include successfully integrating AI to connect with new buyers, sellers, and renters through timely marketing strategies. Purlin's impact on the real estate industry is significant, as it streamlines operations for brokerages and lenders while providing a personalized and efficient homebuying experience for consumers.