Purse Power was founded with the core mission of empowering women by providing a premier platform for sourcing and purchasing from women-owned businesses. The company's vision is to create a more equitable economy by driving consumer support towards businesses owned and operated by women. Purse Power offers a comprehensive buying platform that enables users to easily find and buy products and services from women-owned and women-run companies, focusing on promoting gender equality in the marketplace.
Notable affiliated individuals include Lynne Hardin, CEO of Integrated Solutions, and Valerie Naifeh, owner of Naifeh Fine Jewelry and Naifeh Design. The platform has garnered attention for its unique approach to supporting female entrepreneurs and has made significant strides in raising awareness about the importance of supporting women-owned businesses. By facilitating connections between consumers and women-led enterprises, Purse Power has had a meaningful impact on promoting gender equity in the business world.