
Quartile operates a retail media optimization platform automating advertising across Amazon and other marketplaces.
Quartile’s public materials describe an ecommerce advertising business built around software and services. Its company history dates the venture to 2018, while the company’s Instacart account documents an expansion of its marketplace coverage through an Ads API partnership announced in 2022.
Those sources show both a technology-development history and a continuing focus on marketplace campaign management. The company presents automated optimization together with managed client support, providing a concise view of its operating model without relying on short-term product metrics.
Source: quartile.com
Quartile develops advertising software for ecommerce businesses, with retail media campaigns across marketplaces as a central use. The company describes algorithm development as an early foundation for its platform, and its public product material includes support for Instacart Ads as well as Amazon-focused advertising.
The software connects to Instacart Ads through its API partnership and can use sales and engagement information in campaign optimization. Quartile also describes a service model that pairs its technology with client support, so the offering spans campaign software and managed expertise.
Source: quartile.com
Quartile combines advertising automation software with managed support for ecommerce brands. Its official Instacart partnership account says the platform connects to the retailer’s Ads API and uses sales and engagement data in campaign optimization, linking marketplace access with campaign-management capability.
The company also describes client-service specialists alongside its technology. This integrated delivery model is a concrete distinction in Quartile’s own account of its offer: customers can use its software and work with a service team rather than relying only on a self-managed campaign interface.
Source: quartile.com