Quester

Quester introduced Socrates OnDemand, a service using its virtual interviewer to provide follow-up probes in feedback programs.

Quester developed a customer profiling methodology for a Fortune 500 Consumer Packaged Goods Company, presenting results at The Market Research Event.

Quester responded to industry demands with its 2010 Tailored Deliverable, enhancing traditional research reports.

The research industry prioritizes speed but often fails to encourage truthful responses, as participants feel judged in traditional research environments.

Purpose Brands realigned leadership around a modern definition of wellness and shifted marketing from product-focused to outcome-driven strategies.

Quester supports the Food Bank of Iowa by helping source over 10,000 meals during the COVID-19 pandemic.

Quester expands its insights team with Joy Boggio leading Social Narratives, building on decades of linguistic analysis.

Quester introduces DRIVE, a brand-building process designed for sustainable growth.

We're pleased to introduce the following individuals who recently joined the Quester team:Randa Ulankiewicz – Sr. Research Director What made you interested in joining Quester? What excites you the most? Coming from the client-side and into the supplier side was not hard to do when it came to Quester. Quester's methodology of conducting research is innovative

Quester annually honors an employee with the Charles E. Cleveland Employee of the Year award.

Quester offers an environment where professionals focus on ethical, data-driven research to improve clients’ operations.

Andrea Joss, VP of Research at Quester, merges scientific rigor with conversational insights to enhance client research.

Quester welcomes Mary Rubin and Jack Marquardt as new Client Strategists.

Quester uses narrative-driven insights to help brands understand consumer needs and fuel growth strategies.

Quester observes that uncertainty often leads people to prioritize familiarity over progress.

The Principal Charity Classic is coming to the Wakonda Club in Des Moines, Iowa. The Charity Classic is an annual golf tournament on the Champions Tour. The event runs from June 2 – 7 and is expected to draw 75,000 visitors to the Wakonda Club. Part of the event this year is the Steps for

Quester provides narrative-driven insights to help clients understand consumer needs and fuel growth strategies.

Quester, an Iowa-based marketing research company, collects participant data to help clients understand their audiences.

Quester’s policy explains how it complies with GDPR when disclosing personal data to third parties.

Quester argues that traditional research methods fail to yield honest consumer insights because participants feel observed and judged. The company highlights that emotional safety—not additional data—drives more authentic responses in research settings. Their approach prioritizes creating environments where people feel comfortable sharing unfiltered opinions.

Jun 2026QuesterNews article

Quester expands its capabilities by acquiring ProdigyWorks, an innovation-focused marketing research agency. The move integrates ProdigyWorks’ specialized expertise in driving creative problem-solving for clients. Quester now strengthens its portfolio to deliver both traditional insights and forward-thinking innovation strategies.

Jul 2024Quirk's MediaNews article

Quester acquires ProdigyWorks, expanding its innovation capabilities. The move integrates ProdigyWorks’ expertise into Quester’s strategy and consulting services. Both firms specialize in helping businesses drive growth through innovation.

Jul 2024QuesterNews article

Quester and Quirks hosted a webinar on May 9, 2013, presenting findings from a pre-segmentation study targeting market researchers. The session explored how professionals in the field categorize themselves and their roles. The study likely aimed to identify commonalities and distinctions among market research practitioners.

Jan 2023Quirk's MediaNews article