RAD Intel

Arm Candy partners with RAD to power influencer and creator campaigns with audience intelligence, enabling smarter talent selection, stronger creative alignment, and measurable performance across activations.

Crush Soda partnered on a creator activation around Canelo Alvarez, supported by RAD’s audience intelligence to align talent, cultural timing, and content strategy for measurable reach and engagement.

FreshDirect leveraged RAD Intel’s AI driven audience intelligence to refine targeting, optimize creative performance, and improve marketing efficiency across digital channels.

Ketchum partners with RAD to apply audience intelligence and cultural signal to earned and influencer campaigns, strengthening strategic planning and driving measurable engagement outcomes across brand initiatives.

AI makes software easier to build, but finding customers still takes work. Josh Etkin explores how brand, creators, and distribution help startups grow.

Lickly CMO Nita Patel discusses which aspects of creator marketing brands should manage internally and where influencer marketing agencies provide value.

Scaling with Intelligence

Alan Arnstein explores what buyers look for in marketing companies, from recurring revenue and client relationships to decision-making and growth potential.

Lickly wins the 2026 Global AI Award for AI Product or Service, recognizing its audience-first Decision Intelligence technology for marketing.

RAD Amplify expands its commercial leadership team with three key hires across enterprise sales, marketing and go-to-market strategy.

RAD Intel appoints Leroy Carver as Vice President of Operations to strengthen operational infrastructure and support the company's expanding AI-powered portfolio.

AI platform-led structure to fuel vertical expansion, future acquisitions, and the launch of two standalone businesses, RAD Amplify and Lickly

Meet Aldrin Azucena, part of the RAD Intel team driving innovation in AI-powered marketing.

Meet Bradley Silver, part of the RAD Intel team driving innovation in AI-powered marketing.

Meet Faith Howard, part of the RAD Intel team driving innovation in AI-powered marketing.

Meet Nita Patel, part of the RAD Intel team driving innovation in AI-powered marketing.

RAD Intel Growth & Strategy

Brands & Strategic Alliances

RAD Intel exists to make growth predictable, repeatable, and compounding.

AI-Powered Influencer & Creative Intelligence

Rad Technologies, Inc. and its subsidiaries prioritize the accuracy, confidentiality, and security of personal data collected from users of their websites, products, and platforms, including atomicreach.com.

RAD Intel introduces *Think Again*, the October 2026 edition of its **RADAR** platform—a hybrid editorial and generative engine optimization tool. The release explores how marketers reconcile human judgment with AI-generated options in decision-making. The content engine evaluates real-world applications of AI in marketing workflows, highlighting tensions between algorithmic suggestions and human expertise.

Oct 2026VentureBeatNews article

RAD Intel introduces **RADAR**, an editorial platform leveraging its proprietary AI system and predictive intelligence. The tool aims to help marketers analyze audience interests and anticipate market trends. RADAR integrates AI-driven insights into content strategy and decision-making.

Sep 2026MarTech CubeNews article

RAD Intel adds three executives to accelerate its AI-focused buyout strategy. Alla Salmon joins as Head of Finance, Leroy Carver as Vice President of Operations, and Christina Baker as Director of People. The hires aim to strengthen the company’s portfolio management as it scales AI-driven acquisitions.

Aug 2026citybizNews article

RAD Intel introduces a decision layer for marketing and operations via **RAD Amplify**, expanding its reach across businesses. The company reports growth following its 2021 acquisition of **Atomic Reach**. Investors are increasingly backing AI solutions targeting enterprise workflows.

Apr 2026Fast CompanyNews article